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    "modified": "2024-08-18T13:06:47",
    "modified_gmt": "2024-08-18T18:06:47",
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    "title": {
        "rendered": "Marketing y ventas, curso gratuito: “Construcci\u00f3n de sistemas que generan resultados de marketing y ventas” BLOQUE II"
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        "rendered": "<p class=\"wp-block-paragraph\"><strong>Detalles:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empezaremos suponiendo, r\u00e1pidamente experimentaremos y descubriremos lo que necesitamos para vender m\u00e1s. Cientos de amantes del caf\u00e9 y los chocolates est\u00e1n buscando su nueva marca favorita ahora mismo \u00bfser\u00e1 la t\u00faya?<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>PROGRAMA DEL CURSO DEL 23 AL 27 DE ENERO-3PM:<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta semana aprender\u00e1s c\u00f3mo consolidar los objetivos de la organizaci\u00f3n basados en la visi\u00f3n de largo plazo y reforzado por actividades de corto plazo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00eda 1: Construyendo visiones que podamos convertir en objetivos&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es una visi\u00f3n?&nbsp;<\/li>\n\n\n\n<li>\u00bfC\u00f3mo construir una visi\u00f3n impactante?&nbsp;<\/li>\n\n\n\n<li>Organizaciones con visiones que cambian el mundo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00eda 2:<\/strong> <strong>Objetivos y Resultados Clave. C\u00f3mo Google se adue\u00f1\u00f3 de nuestras b\u00fasquedas en internet&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 son los OKR?&nbsp;<\/li>\n\n\n\n<li>\u00bfC\u00f3mo los OKR nos ayudan a alcanzar nuestra visi\u00f3n?&nbsp;<\/li>\n\n\n\n<li>Los superpoderes que desarrollar\u00e1s y necesitar\u00e1s para alcanzar tus objetivos&nbsp;<br>1\u00ba Centrarse y comprometerse con las prioridades&nbsp;<br>2\u00ba Coordinarse y conectar para trabajar en equipo&nbsp;<br>3\u00ba Realizar el seguimiento de las responsabilidades&nbsp;<br>4\u00ba Exigirse lo imposible&nbsp;<\/li>\n\n\n\n<li>C\u00f3mo gestionar continuamente el rendimiento&nbsp;<\/li>\n\n\n\n<li>Cambiando la cultura de tu organizaci\u00f3n&nbsp;<\/li>\n\n\n\n<li>Los objetivos del futuro<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00eda 3: Objetivos espec\u00edficos, medibles, alcanzables, relevantes y a tiempo<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 son los objetivos SMART?&nbsp;<\/li>\n\n\n\n<li>\u00bfPara qu\u00e9 sirve la metodolog\u00eda SMART?&nbsp;<\/li>\n\n\n\n<li>C\u00f3mo definir objetivos SMART para tu empresa&nbsp;<\/li>\n\n\n\n<li>Ejemplos de objetivos SMART<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00eda 4: Indicadores de Rendimiento Clave y c\u00f3mo elegir los m\u00e1s importantes para tu cooperativa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es un KPI?&nbsp;<\/li>\n\n\n\n<li>\u00bfPor qu\u00e9 son importantes los KPI?&nbsp;<\/li>\n\n\n\n<li>Tipos de indicadores clave de rendimiento&nbsp;<\/li>\n\n\n\n<li>KPI frente a m\u00e9tricas&nbsp;<\/li>\n\n\n\n<li>OKR frente a KPI&nbsp;<\/li>\n\n\n\n<li>C\u00f3mo determinar los KPI&nbsp;<br>Ejemplos de KPI&nbsp;<\/li>\n\n\n\n<li>C\u00f3mo medir los KPI<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00eda 5: Tableros de reportes. Descubre si solo trabajas o tambi\u00e9n avanzas.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es un panel de negocios?&nbsp;<\/li>\n\n\n\n<li>\u00bfQu\u00e9 es databox?&nbsp;<\/li>\n\n\n\n<li>\u00bfQu\u00e9 fuentes de informaci\u00f3n puedo recolectar?&nbsp;<\/li>\n\n\n\n<li>\u00bfC\u00f3mo automatizo el env\u00edo de los reportes para tus socios y aliados?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EXPOSITOR:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kennedy Monzon, Inbound Marketer y Desarrollador web<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>VISITA Y CONOCE M\u00c1S DEL CURSO ENTRANDO AQU\u00cd:<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/base.businessschool.coop\/marketing-digital-para-cooperativas\/\">https:\/\/base.businessschool.coop\/marketing-digital-para-cooperativas\/<\/a><\/p>",
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