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    "title": {
        "rendered": "Copywriting, sum\u00e9rgete en el mundo de la redacci\u00f3n: Anatom\u00eda de Coop Redes Bloque IV"
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        "rendered": "<p class=\"wp-block-paragraph\">&#8220;SUMERGIENDONOS EN EL MUNDO DEL COPYWRITING&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOBRE ESTE CURSO:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Copywriting es el arte de vender con palabras. Combinando conocimientos en ventas, lenguaje y t\u00e9cnicas psicol\u00f3gicas. Tener conocimientos de copywriting, es fundamental para lograr el crecimiento del negocio, porque con la era digital, los mensajes persuasivos permiten influir y convencer.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los clientes potenciales entran en la p\u00e1gina web de una cooperativa o asociaci\u00f3n, probablemente no tarden m\u00e1s de unos segundos para leer la descripci\u00f3n de alguno de los productos de la cooperativa, para luego navegar en otra p\u00e1gina o pasar a realizar otra tarea. Esa es la raz\u00f3n por la que necesitas saber redactar el texto para una web que enganche, redes sociales que animen a conocer m\u00e1s sobre tu organizaci\u00f3n, dise\u00f1ando un cat\u00e1logo atractivo de productos que venda productos sin realmente enviar un mensaje directo para vender.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sabiendo manejar t\u00e9cnicas de copywriting podr\u00e1s lograr lograr los siguientes objetivos: ATRAER visitas, CONVERTIR esas visitas en ventas, FIDELIZAR a los clientes y socios, generar una imagen positiva de tu cooperativa o asociaci\u00f3n.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQU\u00c9 APRENDEREMOS?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este bloque de ense\u00f1anza crear\u00e1s diferentes tipos de texto para uso en las redes sociales, p\u00e1ginas web, cat\u00e1logo de productos, correos electr\u00f3nicos, mensajes de atenci\u00f3n al cliente, entre otros. Vas a mejorar las t\u00e9cnicas de redacci\u00f3n y forma de contenidos para difusi\u00f3n, conocer\u00e1s las herramientas de b\u00fasqueda y de SEO, como Google Analytics.<\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 1:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Copywriting<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 2:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>T\u00e9cnicas<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 3:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hashtags, palabras claves y contactos<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 4:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Descripci\u00f3n<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 5:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cat\u00e1logo<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 6:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Historias destacadas<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 7:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Onboarding B2C<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 8:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mensajes<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 9:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Proyecto final del bloque<\/em><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfA QUI\u00c9NES VA DIRIGIDO ESTE EVENTO?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerentes y administradores de Cooperativas y\/o Asociaciones<\/li>\n\n\n\n<li>Encargados de marketing del sector agr\u00edcola<\/li>\n\n\n\n<li>J\u00f3venes y mujeres relacionados al mundo agrario<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HORA DEL EVENTO:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3PM (Hora Guatemala)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MODALIDAD:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VIRTUAL V\u00eda Zoom<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>",
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