{"id":12509,"date":"2025-07-01T12:14:13","date_gmt":"2025-07-01T17:14:13","guid":{"rendered":"https:\/\/businessschool.coop\/?post_type=events&#038;p=12509"},"modified":"2025-08-20T15:25:03","modified_gmt":"2025-08-20T20:25:03","slug":"alfabetizacion-digital-e-importancia-de-las-aplicaciones-para-la-gestion-empresarial-y-comercial","status":"publish","type":"events","link":"https:\/\/businessschool.coop\/es\/events\/alfabetizacion-digital-e-importancia-de-las-aplicaciones-para-la-gestion-empresarial-y-comercial\/","title":{"rendered":"Alfabetizaci\u00f3n Digital e Importancia de las Aplicaciones para la Gesti\u00f3n Empresarial y Comercial"},"content":{"rendered":"<p>Impulsa tu negocio con herramientas digitales que protegen tu informaci\u00f3n en l\u00ednea, optimizan la gesti\u00f3n de clientes y te permiten concretar ventas y recibir pagos de forma segura.<\/p>\n\n\n\n<p>Aspectos que dominar\u00e1s al finalizar el webinar:<\/p>\n\n\n\n<p><strong>Alfabetizaci\u00f3n Digital:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es y por qu\u00e9 es importante?<\/li>\n\n\n\n<li>Aplicaciones pr\u00e1cticas en la vida y en los negocios. <\/li>\n<\/ul>\n\n\n\n<p><strong>Plataformas Digitales de Servicios Digitales Integrales: Gmail:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear y gestionar una cuenta Gmail. <\/li>\n\n\n\n<li>Ventajas de sincronizaci\u00f3n: Drive, Meet, Formularios, YouTube, Google Calendar, Contrase\u00f1as. <\/li>\n<\/ul>\n\n\n\n<p><strong>Seguridad B\u00e1sica Digital<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es el phishing?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo verificar los enlaces?<\/li>\n\n\n\n<li>Correos sospechosos, estafas y sitios clonados. <\/li>\n\n\n\n<li>Recomendaciones pr\u00e1cticas.<\/li>\n<\/ul>\n\n\n\n<p><strong>Aplicaciones M\u00f3viles como Herramienta Empresarial<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfPor qu\u00e9 tener una app propia?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo mejorar el servicio al cliente y seguimiento?<\/li>\n\n\n\n<li>Casos sencillos de \u00e9xito.<\/li>\n<\/ul>\n\n\n\n<p><strong>Consejos Pr\u00e1cticos<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consejos finales de buenas pr\u00e1cticas digitales.<\/li>\n<\/ul>\n\n\n\n<p><strong>Escuela de Empresas Cooperativas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitio web y \u00e1reas de servicio.<\/li>\n\n\n\n<li>Registro e inicio de sesi\u00f3n.<\/li>\n\n\n\n<li>Solicitud de Beca.<\/li>\n\n\n\n<li>Recorrido por curso.<\/li>\n<\/ul>\n\n\n\n<p><strong>Objetivos de aprendizaje:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Explicar la utilidad de contar con una cuenta de Gmail y los beneficios que ofrece la sincronizaci\u00f3n con otras herramientas de Google.<\/li>\n\n\n\n<li>Dar a conocer el valor estrat\u00e9gico de contar con una aplicaci\u00f3n m\u00f3vil propia o adaptada, orientada al mejor servicio al cliente y la gesti\u00f3n de pedidos.<\/li>\n\n\n\n<li>Concienciarse sobre los principales riesgos de seguridad digital, incluyendo el phishing, los enlaces fraudulentos y las estafas comunes en internet.<\/li>\n<\/ol>\n\n\n\n<p><strong>Impacto esperado:<\/strong><\/p>\n\n\n\n<p>Al concluir este webinar, estar\u00e1s mejor preparado para tomar decisiones digitales estrat\u00e9gicas en tu negocio. Sabr\u00e1s identificar oportunidades de mejora en tu comunicaci\u00f3n con clientes, proteger tu informaci\u00f3n de amenazas comunes en internet y utilizar herramientas tecnol\u00f3gicas con confianza para operar y crecer en el entorno digital actual.<\/p>","protected":false},"author":183,"featured_media":12545,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"cbs_e-event_date-0":1751511600,"cbs_e-event_date-1":1751518800},"cbs-privacy":[564],"cbs-country":[550,543],"cbs-language":[548],"cbs-topics":[535],"event-project":[512],"cbs-partner":[479],"event-language":[432],"event-format":[189],"event-category":[517],"event-type":[175],"event-tag":[599,601,602,466,202,598,597,604,600,462],"event-country":[408,59],"class_list":["post-12509","events","type-events","status-publish","has-post-thumbnail","hentry","cbs-privacy-open-access","cbs-country-global","cbs-country-guatemala","cbs-language-spanish","cbs-topics-digitalization-and-innovation","event-project-cdp","cbs-partner-no-partner","event-language-spanish","event-format-webinar","event-category-digitization","event-type-online","event-tag-alfabetizaciondigital","event-tag-anointernacionaldelascooperativas","event-tag-cbs","event-tag-coopbusinessschool","event-tag-cooperativas","event-tag-cooperativasguatemala","event-tag-digitalizacion","event-tag-escuelademepresascooperativas","event-tag-iyc","event-tag-ncbaclusa","event-country-global","event-country-guatemala"],"acf":[],"_links":{"self":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/events\/12509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/types\/events"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/users\/183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/media\/12545"}],"wp:attachment":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/media?parent=12509"}],"wp:term":[{"taxonomy":"cbs-privacy","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-privacy?post=12509"},{"taxonomy":"cbs-country","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-country?post=12509"},{"taxonomy":"cbs-language","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-language?post=12509"},{"taxonomy":"cbs-topics","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-topics?post=12509"},{"taxonomy":"event-project","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-project?post=12509"},{"taxonomy":"cbs-partner","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-partner?post=12509"},{"taxonomy":"event-language","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-language?post=12509"},{"taxonomy":"event-format","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-format?post=12509"},{"taxonomy":"event-category","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-category?post=12509"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-type?post=12509"},{"taxonomy":"event-tag","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-tag?post=12509"},{"taxonomy":"event-country","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-country?post=12509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}