{"id":6286,"date":"2023-09-20T01:13:58","date_gmt":"2023-09-20T06:13:58","guid":{"rendered":"https:\/\/businessschool.coop\/eventos\/marketing-y-ventas-curso-gratuito-construccion-de-sistemas-que-generan-resultados-de-marketing-y-ventas-bloque-ii\/"},"modified":"2024-08-18T13:06:47","modified_gmt":"2024-08-18T18:06:47","slug":"marketing-y-ventas-curso-gratuito-construccion-de-sistemas-que-generan-resultados-de-marketing-y-ventas-bloque-ii","status":"publish","type":"events","link":"https:\/\/businessschool.coop\/es\/events\/marketing-y-ventas-curso-gratuito-construccion-de-sistemas-que-generan-resultados-de-marketing-y-ventas-bloque-ii\/","title":{"rendered":"Marketing y ventas, curso gratuito: \"Construcci\u00f3n de sistemas que generen resultados de marketing y ventas\" BLOQUE II"},"content":{"rendered":"<p><strong>Detalles:<\/strong><\/p>\n\n\n\n<p>Empezaremos suponiendo, r\u00e1pidamente experimentaremos y descubriremos lo que necesitamos para vender m\u00e1s. Cientos de amantes del caf\u00e9 y los chocolates est\u00e1n buscando su nueva marca favorita ahora mismo \u00bfser\u00e1 la t\u00faya?<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>PROGRAMA DEL CURSO DEL 23 AL 27 DE ENERO-3PM:<\/em><\/strong><\/p>\n\n\n\n<p>En esta semana aprender\u00e1s c\u00f3mo consolidar los objetivos de la organizaci\u00f3n basados en la visi\u00f3n de largo plazo y reforzados por actividades de corto plazo<\/p>\n\n\n\n<p><strong>D\u00eda 1: Construyendo visiones que podamos convertir en objetivos&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es una visi\u00f3n?&nbsp;<\/li>\n\n\n\n<li>\u00bfC\u00f3mo construir una visi\u00f3n impactante?&nbsp;<\/li>\n\n\n\n<li>Organizaciones con visiones que cambian el mundo<\/li>\n<\/ul>\n\n\n\n<p><strong>D\u00eda 2:<\/strong> <strong>Objetivos y Resultados Clave. C\u00f3mo Google se adue\u00f1\u00f3 de nuestras b\u00fasquedas en internet&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 son los OKR?&nbsp;<\/li>\n\n\n\n<li>\u00bfC\u00f3mo los OKR nos ayudan a alcanzar nuestra visi\u00f3n?&nbsp;<\/li>\n\n\n\n<li>Los superpoderes que desarrollar\u00e1s y necesitar\u00e1s para alcanzar tus objetivos&nbsp;<br>1\u00ba Centrarse y comprometerse con las prioridades&nbsp;<br>2\u00ba Coordinarse y conectarse para trabajar en equipo&nbsp;<br>3\u00ba Realizar el seguimiento de las responsabilidades&nbsp;<br>4\u00ba Exigirse lo imposible&nbsp;<\/li>\n\n\n\n<li>C\u00f3mo gestionar continuamente el rendimiento&nbsp;<\/li>\n\n\n\n<li>Cambiando la cultura de tu organizaci\u00f3n&nbsp;<\/li>\n\n\n\n<li>Los objetivos del futuro<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>D\u00eda 3: Objetivos espec\u00edficos, medibles, alcanzables, relevantes y a tiempo<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 son los objetivos SMART?&nbsp;<\/li>\n\n\n\n<li>\u00bfPara qu\u00e9 sirve la metodolog\u00eda SMART?&nbsp;<\/li>\n\n\n\n<li>C\u00f3mo definir objetivos SMART para tu empresa&nbsp;<\/li>\n\n\n\n<li>Ejemplos de objetivos SMART<\/li>\n<\/ul>\n\n\n\n<p><strong>D\u00eda 4: Indicadores de Rendimiento Clave y c\u00f3mo elegir los m\u00e1s importantes para tu cooperativa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es un KPI?&nbsp;<\/li>\n\n\n\n<li>\u00bfPor qu\u00e9 son importantes los KPI?&nbsp;<\/li>\n\n\n\n<li>Tipos de indicadores clave de rendimiento&nbsp;<\/li>\n\n\n\n<li>KPI frente a m\u00e9tricas&nbsp;<\/li>\n\n\n\n<li>OKR frente a KPI&nbsp;<\/li>\n\n\n\n<li>C\u00f3mo determinar los KPI&nbsp;<br>Ejemplos de KPI&nbsp;<\/li>\n\n\n\n<li>C\u00f3mo medir los KPI<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>D\u00eda 5: Tableros de informes. Descubre si solo trabajas o tambi\u00e9n avanzas.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es un panel de negocios?&nbsp;<\/li>\n\n\n\n<li>\u00bfQu\u00e9 es databox?&nbsp;<\/li>\n\n\n\n<li>\u00bfQu\u00e9 fuentes de informaci\u00f3n puedo recoger?&nbsp;<\/li>\n\n\n\n<li>\u00bfC\u00f3mo automatizo el env\u00edo de los informes para tus socios y aliados?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>EXPOSITOR:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kennedy Monzon, Inbound Marketer y Desarrollador web<\/li>\n<\/ul>\n\n\n\n<p><strong><em>VISITA Y CONOCE M\u00c1S DEL CURSO ENTRANDO AQU\u00cd:<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/base.businessschool.coop\/marketing-digital-para-cooperativas\/\">https:\/\/base.businessschool.coop\/marketing-digital-para-cooperativas\/<\/a><\/p>","protected":false},"author":1,"featured_media":6067,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"cbs_e-event_date-0":1674486000,"cbs_e-event_date-1":1674838800},"cbs-privacy":[],"cbs-country":[],"cbs-language":[],"cbs-topics":[540],"event-project":[],"cbs-partner":[479],"event-language":[432],"event-format":[],"event-category":[174],"event-type":[175],"event-tag":[202,281,179,327,227,328],"event-country":[39],"class_list":["post-6286","events","type-events","status-publish","has-post-thumbnail","hentry","cbs-topics-marketing-and-sales","cbs-partner-no-partner","event-language-spanish","event-category-marketing-and-sales","event-type-online","event-tag-cooperativas","event-tag-curso","event-tag-marketing","event-tag-marketing-para-cooperativas","event-tag-ventas","event-tag-ventas-cooperativas","event-country-peru"],"acf":[],"_links":{"self":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/events\/6286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/types\/events"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/media\/6067"}],"wp:attachment":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/media?parent=6286"}],"wp:term":[{"taxonomy":"cbs-privacy","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-privacy?post=6286"},{"taxonomy":"cbs-country","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-country?post=6286"},{"taxonomy":"cbs-language","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-language?post=6286"},{"taxonomy":"cbs-topics","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-topics?post=6286"},{"taxonomy":"event-project","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-project?post=6286"},{"taxonomy":"cbs-partner","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-partner?post=6286"},{"taxonomy":"event-language","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-language?post=6286"},{"taxonomy":"event-format","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-format?post=6286"},{"taxonomy":"event-category","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-category?post=6286"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-type?post=6286"},{"taxonomy":"event-tag","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-tag?post=6286"},{"taxonomy":"event-country","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-country?post=6286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}