{"id":6321,"date":"2023-09-20T01:14:07","date_gmt":"2023-09-20T06:14:07","guid":{"rendered":"https:\/\/businessschool.coop\/eventos\/copywriting-sumergete-en-el-mundo-de-la-redaccion-anatomia-de-coop-redes-bloque-iv\/"},"modified":"2024-08-13T14:53:36","modified_gmt":"2024-08-13T19:53:36","slug":"copywriting-sumergete-en-el-mundo-de-la-redaccion-anatomia-de-coop-redes-bloque-iv","status":"publish","type":"events","link":"https:\/\/businessschool.coop\/es\/events\/copywriting-sumergete-en-el-mundo-de-la-redaccion-anatomia-de-coop-redes-bloque-iv\/","title":{"rendered":"Copywriting, sum\u00e9rgete en el mundo de la redacci\u00f3n: Anatom\u00eda de Coop Redes Bloque IV"},"content":{"rendered":"<p>\"SUMERGIENDONOS EN EL MUNDO DEL COPYWRITING\"<\/p>\n\n\n\n<p><strong>SOBRE ESTE CURSO:<\/strong><\/p>\n\n\n\n<p>Copywriting es el arte de vender con palabras. Combinando conocimientos en ventas, lenguaje y t\u00e9cnicas psicol\u00f3gicas. Tener conocimientos de copywriting, es fundamental para lograr el crecimiento del negocio, porque con la era digital, los mensajes persuasivos permiten influir y convencer.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cuando los clientes potenciales entran en la p\u00e1gina web de una cooperativa o asociaci\u00f3n, probablemente no tarden m\u00e1s de unos segundos en leer la descripci\u00f3n de alguno de los productos de la cooperativa, para luego navegar en otra p\u00e1gina o pasar a realizar otra tarea. Esa es la raz\u00f3n por la que necesitas saber redactar el texto para una web que enganche, redes sociales que animen a conocer m\u00e1s sobre tu organizaci\u00f3n, dise\u00f1ando un cat\u00e1logo atractivo de productos que venda productos sin realmente enviar un mensaje directo para vender.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sabiendo manejar t\u00e9cnicas de copywriting podr\u00e1s lograr los siguientes objetivos: ATRAER visitas, CONVERTIR esas visitas en ventas, FIDELIZAR a los clientes y socios, generar una imagen positiva de tu cooperativa o asociaci\u00f3n.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u00bfQU\u00c9 APRENDEREMOS?<\/strong><\/p>\n\n\n\n<p>En este bloque de ense\u00f1anza crear\u00e1s diferentes tipos de texto para uso en las redes sociales, p\u00e1ginas web, cat\u00e1logo de productos, correos electr\u00f3nicos, mensajes de atenci\u00f3n al cliente, entre otros. Vas a mejorar las t\u00e9cnicas de redacci\u00f3n y forma de contenidos para difusi\u00f3n, conocer\u00e1s las herramientas de b\u00fasqueda y de SEO, como Google Analytics.<\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 1:<\/li>\n<\/ul>\n\n\n\n<p><em>Redacci\u00f3n publicitaria<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 2:<\/li>\n<\/ul>\n\n\n\n<p><em>T\u00e9cnicas<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 3:<\/li>\n<\/ul>\n\n\n\n<p><em>Hashtags, palabras clave y contactos<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 4:<\/li>\n<\/ul>\n\n\n\n<p><em>Descripci\u00f3n<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 5:<\/li>\n<\/ul>\n\n\n\n<p><em>Cat\u00e1logo<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 6:<\/li>\n<\/ul>\n\n\n\n<p><em>Historias destacadas<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 7:<\/li>\n<\/ul>\n\n\n\n<p><em>Incorporaci\u00f3n B2C<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 8:<\/li>\n<\/ul>\n\n\n\n<p><em>Mensajes<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SESI\u00d3N 9:<\/li>\n<\/ul>\n\n\n\n<p><em>Proyecto final del bloque<\/em><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u00bfA QUI\u00c9NES VA DIRIGIDO ESTE EVENTO?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerentes y administradores de Cooperativas y\/o Asociaciones<\/li>\n\n\n\n<li>Encargados de marketing del sector agr\u00edcola<\/li>\n\n\n\n<li>J\u00f3venes y mujeres relacionados con el mundo agrario<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>HORA DEL EVENTO:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3PM (Hora Guatemala)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>MODALIDAD:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VIRTUAL V\u00eda Zoom<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"author":1,"featured_media":6117,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"cbs_e-event_date-0":1681138800,"cbs_e-event_date-1":1681484400},"cbs-privacy":[],"cbs-country":[543],"cbs-language":[548],"cbs-topics":[540],"event-project":[512],"cbs-partner":[479],"event-language":[432],"event-format":[181],"event-category":[174],"event-type":[175],"event-tag":[202,192,356,258,357],"event-country":[59],"class_list":["post-6321","events","type-events","status-publish","has-post-thumbnail","hentry","cbs-country-guatemala","cbs-language-spanish","cbs-topics-marketing-and-sales","event-project-cdp","cbs-partner-no-partner","event-language-spanish","event-format-bootcamp","event-category-marketing-and-sales","event-type-online","event-tag-cooperativas","event-tag-cooperativismo","event-tag-copywriting","event-tag-guatemala","event-tag-redaccion","event-country-guatemala"],"acf":[],"_links":{"self":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/events\/6321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/types\/events"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/media\/6117"}],"wp:attachment":[{"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/media?parent=6321"}],"wp:term":[{"taxonomy":"cbs-privacy","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-privacy?post=6321"},{"taxonomy":"cbs-country","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-country?post=6321"},{"taxonomy":"cbs-language","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-language?post=6321"},{"taxonomy":"cbs-topics","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-topics?post=6321"},{"taxonomy":"event-project","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-project?post=6321"},{"taxonomy":"cbs-partner","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/cbs-partner?post=6321"},{"taxonomy":"event-language","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-language?post=6321"},{"taxonomy":"event-format","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-format?post=6321"},{"taxonomy":"event-category","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-category?post=6321"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-type?post=6321"},{"taxonomy":"event-tag","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-tag?post=6321"},{"taxonomy":"event-country","embeddable":true,"href":"https:\/\/businessschool.coop\/es\/wp-json\/wp\/v2\/event-country?post=6321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}