Available in Spanish

Instagram que vende

Las claves para enamorar a tus clientes potenciales
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Certificate of Completion
100% online course
Beginner  level
Over 48* hours of content
Register to apply
* Based on office hours.

What will you learn?

Consolidar tu identidad de marca y crear un vínculo con tus clientes

Captar nuevos clientes optimizando tu perfil de Instagram

Hacer de tu competencia una oportunidad de crecimiento

Inspirar a tu comunidad de seguidores y compradores

Course sessions

Sesión 1

Pre maratón 1

You will learn:

Creación de correo electrónico de empresa
Primeros pasos en Facebook :
Biografía y categoría
Logo, portada
Añadir botón y mensajes directos
Acceso a administradores

Sesión 2

Pre maratón II

You will learn:

Primeros pasos en Instagram:
Colocar logo
Biografía y categoría
Conectar con Facebook y Facebook Creator
Preparar mensaje de bienvenida

Sesión 3

Mi primer post

You will learn:

Formatos para redes
Herramientas para canva: Eye Dropper, Adobe Spark
Como colocar fotos en canva

Sesión 4

Editando mi video en Canva

You will learn:

Creación de portada
Cómo y dónde encontrar música
Como añadir videos

Sesión 5

Mis plantillas en canva

You will learn:

Como hacer y colocar plantillas en canva para:
Fotos
Videos
Historias de 24h

Sesión 6

La importancia de mi identidad de marca (fundamentos para vender sin vender)

You will learn:

Mi propuesta de valor
Cómo identificar mi esencia
Elementos que edifican mi identidad (pilares de marca, línea gráfica, etc)

Sesión 7

Un servicio de calidad para crear una marca inolvidable

You will learn:

Entrega de un servicio de calidad
Manuales de procedimientos: ¿cómo y cuándo implementarlos?
Manejo de quejas y conflictos

Sesión 8

La inspiración como excusa perfecta para estudiar a la competencia

You will learn:

Hablemos de inspiración
Competencia = oportunidad
¿Qué evaluar en mi competencia?

Sesión 9

Checklist de instagram

You will learn:

¿Qué debo tener listo antes de aventurarme en Instagram?
Las 7 partes de una biografía optimizada.
La importancia de definir una paleta colores (exploramos Adobe Colors como herramienta de apoyo)
Linktree & Beacons: Toda la información que mis clientes y clientes potenciales quieren conocer a la distancia de un clic.

Sesión 10

Historias que destacan

You will learn:

Historias destacadas bajo el formato Q&A.
Herramientas digitales de apoyo: Canva como nuestro principal aliado.

Sesión 11

Whatsapp Business

You will learn:

Configuración del perfil en Whatsapp B.
Catálogo de productos
Respuesta automáticas
Etiquetas y difusión

Sesión 12

Catálogo

You will learn:

La importancia del catálogo como herramienta de conexión.
Las partes de un catálogo.
Un catálogo que vende.
Las diferencias entre un catálogo regular y un catálogo de campaña.

Sesión 13

Marketing de Contenidos I

You will learn:

Formatos de Instagram (story, post, carrusel, reels, IGTV, live).
El formato ideal para mi contenido.
Guía para crear tu propio contenido.
Herramientas digitales para crear contenido (ATP, Adobe Lightroom, Snapseed, CupCut) .

Sesión 14

Marketing de Contenidos II

You will learn:

Estrategia de contenido para Instagram (ejes de contenido)

Meet your instructors

Adela Siancas

Creadora de Contenido
Creadora de contenido en Scrap_Chocolate

Andrea Quispe

Creadora de Contenido
Especialista de marketing para cooperativas

Descubre lo que le importa a tus clientes, genera conexiones con contenido inolvidable que te ayude a vender sin vender...

Register to apply

Frequently
Asked Questions

Does the course cost anything and how can I pay for it?

The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in SBC training programs. To obtain a scholarship, simply apply to the scholarship program available.

How can I apply for a Scholarship?

The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in SBC training programs. To obtain a scholarship, simply apply to the scholarship program available.

What are the requirements to receive a scholarship?

Generally, to apply for a scholarship, you must complete an application form provided during the registration process. To be eligible, you must be registered on the CBS platform.

Are there any restrictions to participate in the course?

In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.

How long does the course last?

The duration of the course will vary depending on the amount of time the scholarship recipient dedicates to the course, but it is generally estimated that it can be completed in approximately one month.

How will I access the course material?

The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.

Will certificates be awarded upon completion of the course?

Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course and who have the corresponding certificates.

What is expected of course participants?

Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.

What are the scheduled hours of operation?

Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.

Apply for the scholarship

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