Available in Spanish
Aprenderás a empezar un negocio desde cero, utilizando sólo tu teléfono celular

Maratón de Instagram y Contenido

Conoce las tendencias actuales y aprende a crear contenido atractivo...
Certificate of Completion
100% online course
Intermediate  level
Over 14* hours of content
Register to apply
* Based on office hours.

¿Estás listo para innovar tu marketing?

¿Estás listo para innovar tu marketing?
¿Eres joven, trabajas en una cooperativa o tienes una marca personal de café, cacao o miel y te gustaría dar a tus productos un marketing innovador?
¿Buscas algo nuevo, divertido y que te ayude a tener más oportunidades en el mundo agrícola?

Entonces esta es tu posibilidad de aprender algo nuevo, que te ayudará en el futuro a obtener una importante profesión en marketing digital.

What will you learn?

Aumentar las ventas de tu cooperativa, o mejorar tu negocio familiar

Posicionarte con lo último en redes sociales mediante herramientas digitales

Utilizar las harremientas de Instagram para la creación de contenido

Los secretos de posicionamiento para empresas cafetaleras y chocolateras

Course sessions

Sesión 1

La naturaleza de Instagram

You will learn:

– Tendencias de Instagram
– Benchmarking comparativo

Sesión 1

La naturaleza de Instagram

You will learn:

– Tendencias de Instagram
– Benchmarking comparativo

Sesión 2

Definición de contenido

You will learn:

– Tecnicas para toma de Selfies
– Aplicar el filtro de identidad a las fotos de productoa
– Grrabar videoes de productos que cuenten historias

Sesión 3

Checklist de cafetalero y cacaotero digital

You will learn:

– Elegir la iluminación correcta, aprovechando la luz del día
– Encontrar el lugar adecuado y los ángulos ideales
– Enfocar con cámaras de smartphones y configurar el brillo

Sesión 4

Qué aplicaciones te ayudarán a editar fotos y videos

You will learn:

– Hacer montaje, utilizando CapCut
– Aplicar filtros y efectos: VSCO, Lightroom , filtros de Instagram
– A crear contenido utilizando: Canva ,Unfold

Sesión 5

¿Cómo publicar fotos o videos en Instagram?

You will learn:

– Definir dónde quieres publicar tus fotos/videos.
– Sacarle provecho a las historias, utilizando los stickers de texto, GIFs, encuestas, preguntas, fotos superpuestas y muchos más.
– Publicar en tu feed: fotos, videos, reels; o en IGTV.

Sesión 6

Qué debes considerar antes de hacer una publicación en Instagram

You will learn:

– Brindar una pequeña descripción (texto y emojis)
– Usar hashtags # relevantes a tu industria y crear tu propio hashtag (por ejemplo: #CaféParaVivir)
– Colocar la ubicación para llegar a los clientes en un área determinada (por ejemplo: Lima)
– Mencionar ( y agradecer) a tus compañeros, influencers u otras marcas amigas que te ayuden a promover tu producto o marca.

Sesión 7

Consejos para crecer en Instagram

You will learn:

Gana notoriedad en redes teniendo en cuenta las siguientes actividades:

– El posteo, estadísticas, compartir y mención
– Agradecimientos y feedbacks, Ads
– Sorteos y colaboraciones
– Detoxing y Comunicación

Meet your instructors

Kristina Loginova

Creadora de Contenido
Experta en aplicaciones de creación de contenido para redes sociales, experta en Marketign Digital, Comunicadora, Creadora de la Marca LOCAFE

Aprovecha al máximo a Instagram para crear contenido y difundirlo entre tus clientes potenciales. Cierra más ventas conectando mejor con tus compradores.

Register to apply

Frequently
Asked Questions

Does the course cost anything and how can I pay for it?

The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in CBS training programs. To obtain a scholarship, simply apply to the scholarship program available.

How can I apply for a Scholarship?

To obtain a scholarship, simply apply to the scholarship program available.

What are the requirements to receive a scholarship?

Generally, to apply for a scholarship, you must complete an application form provided during the registration process or in case you’re already registered in the CBS platform you can click on the “Request classroom access” in every course page, just make sure you’re logged in to see it. To be eligible, you must be registered on the CBS platform.

Are there any restrictions to participate in the course?

In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.

How long does the course last?

The Maratón de Instagram y Contenido course has a duration of 14 hours distributed in   weeks.

How will I access the course material?

The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.

Will certificates be awarded upon completion of the course?

Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course.

What is expected of course participants?

Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.

What are the scheduled hours of operation?

Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.

Apply for the scholarship

You must be logged in to submit the form.

Welcome back

Is your first time here?
Create an account

Sign up and apply

Are you already registered?
Log in
Course registration 2 steps
  • Profile registration
  • Scholarship application
  • Account creation

Event registration

It looks like you don't have an account yet. Please register to attend this event.
Do you already have an account?
Log in

Login

Don't have an account?
Sign up now

Welcome back

Is your first time here?
Create an account

Register

Join a growing community of co-op members from around the world learning how to improve their skills and the competencies of their cooperatives.
Are you already registered?
Log in
Registration form (pop-up)

Event registration

Press the button if you the following information is updated.
Event attend form (users)

Event registration

Press the button if you the following information is updated.

Event registration

It looks like you don't have an account yet. Please register to attend this event.
Do you already have an account?
Log in
Event registration form (pop-up)
  • Profile registration
  • Account creation