Creación de Estrategias de Contenido para Cooperativas
¿AÚN NO VES RESULTADOS VENDIENDO POR INTERNET?
Tienes el producto correcto, lo has vendido desde siempre a través de tus contactos y puedes decir con total seguridad que tu mercado lo quiere.
¿Pero qué sucedió cuando invertiste en redes sociales y solo respondían a tus ofertas los mismos amigos de siempre?
¿Cómo reaccionaste cuando creaste una tienda virtual, pero muy pocos entendían cómo pagar?
Es hora de construir un sistema que te ayude a conectar con compradores potenciales de café y chocolate, ganar su preferencia, a la ves que sigues muy de cerca tu crecimiento con herramientas de analítica digital y productividad.
What will you learn?
Comprende a tu mercado objetivo a través de los Buyer Personas
Define cómo te posicionarás en la mente de tu comprador
Crea una estrategia de contenidos
Documenta tu proceso de ventas
Meet your instructors
Kennedy Monzón
Conecta con aquellos clientes que no solo quieren tu producto, lo necesitan. Utiliza el contenido como una herramienta para iniciar nuevas conversaciones y para fidelizar a tus clientes actuales.
Register to applyMore resources to keep you learning
Frequently
Asked Questions
Does the course cost anything and how can I pay for it?
The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in CBS training programs. To obtain a scholarship, simply apply to the scholarship program available.
How can I apply for a Scholarship?
To obtain a scholarship, simply apply to the scholarship program available.
What are the requirements to receive a scholarship?
Generally, to apply for a scholarship, you must complete an application form provided during the registration process or in case you’re already registered in the CBS platform you can click on the “Request classroom access” in every course page, just make sure you’re logged in to see it. To be eligible, you must be registered on the CBS platform.
Are there any restrictions to participate in the course?
In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.
How long does the course last?
The Creación de Estrategias de Contenido para Cooperativas course has a duration of 10 hours distributed in weeks.
How will I access the course material?
The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.
Will certificates be awarded upon completion of the course?
Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course.
What is expected of course participants?
Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.
What are the scheduled hours of operation?
Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.
