Digital Marketing for Cooperatives: Anatomy of social media
Obtain a certificate upon completion of all course modules on behalf of the Coop Business School of NCBA CLUSA, thanks to the support of USDA and USAID.
Learn at your own pace by managing your time and completing the activities of the different modules by accessing your personal Virtual Classroom profile.
Use of multiple digital tools and channels.
Video lectures, activities and tutorials.
Are you ready to innovate and apply digital marketing in your business?
Are you a member of a cooperative, association or entrepreneur and would like to implement an innovative and effective digital marketing that allows you to promote your products or services?
Are you a farmer, rancher or producer looking for something new and fun that will help you to make yourself known and have more promotion options in the digital world?
Then this is your opportunity to learn something new, which will help you learn about digital trends, update and access new promotion and sales options for your organization or business.
What will you learn?
Set up the most important digital asset accounts for your company or business
How to have a social media presence to help you position your brand
Use the tools for the creation, production and edition of digital content.
Current trends for doing business through digital channels and increasing sales
Meet your instructors
Andrea Quispe
Expand your consolidation and growth strategies to the Internet, position your brand and get ready to access the next level.
Register to applyMore resources to keep you learning
Frequently
Asked Questions
What is the Digital Marketing for Cooperatives: Anatomy of social media course?
The Digital Marketing course consists of 6 online training modules, which addresses strategies and techniques to promote products or services online through various digital platforms.
Can only farmers and ranchers participate?
The course is oriented to people oriented to those production activities within the United States, since the promoter is USDA, but it is also available for those who are oriented to other types of activities.
Does the course cost anything and how can I pay for it?
The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in CBS training programs. To obtain a scholarship, simply apply to the scholarship program available.
How can I apply for a Scholarship?
To obtain a scholarship, simply apply to the scholarship program available.
What are the requirements to receive a scholarship?
Generally, to apply for a scholarship, you must complete an application form provided during the registration process or in case you’re already registered in the CBS platform you can click on the “Request classroom access” in every course page, just make sure you’re logged in to see it. To be eligible, you must be registered on the CBS platform.
Are there any restrictions to participate in the course?
In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.
How long does the course last?
The Digital Marketing for Cooperatives: Anatomy of social media course has a duration of 14 hours distributed in  weeks.
How will I access the course material?
The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.
Will certificates be awarded upon completion of the course?
Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course.
What is expected of course participants?
Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.
What are the scheduled hours of operation?
Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.