Available in Spanish
 Adéntrate en el mundo del marketing digital y descubrir estrategias efectivas para promover y comercializar productos cafetaleros. 

Maratón Digital para Ficafe

Certificate of Completion
100% online course
Beginner  level
Over 14* hours of content
Register to apply
* Based on office hours.

¡Despierta tu Negocio Cafetero! 🌟 Programa Maratón de Ficafe

¿Listo para llevar tu negocio cafetero al siguiente nivel? Únete al Programa Maratón de Ficafe y sumérgete en un viaje de conocimiento digital. Desde asambleas virtuales hasta estrategias de marketing y diseño de empaques, este evento reúne a expertos en café para potenciar tu marca. ¡Inscríbete ya para aprender, conectar y crecer en el mundo del café! 🚀

What will you learn?

Crear una sólida presencia en línea para tus productos de café.

Diseñar estrategias de contenido efectivas que cautiven a tu audiencia.

Usar de las redes sociales para conectar con tus clientes y aumentar tus ventas.

Usar técnicas avanzadas de marketing digital para optimizar tus campañas.

Course sessions

Sesión 1.

Asambleas y sesiones virtuales en una cooperativa y difusión digital para convocatorias de asambleas

You will learn:

Los pasos necesarios para la organización de las Asambleas, así como los requisitos de convocatoria..

Sesión 2.

Marketing digital para productores que exportan grano

You will learn:

A diseñar estrategias de Merketing Digital que te permitan promocionarte en el mercado internacional.

Sesión 3.

El proceso de elaboración de empaques para café tostado

You will learn:

La imporancia de contar con un buen empacque y las consideraciones necesarias para el diseño de un producto atractivo.

Sesión 4

Evolución y Perspectivas del Consumo Nacional de Café

You will learn:

Tendencias, gustos y preferencias de los consumidores de café en Perú.

Sesión 5

Métodos y estrategias online de marcas lideres en Instagram de café tostado

You will learn:

Las estategias que aplican líderes en el mercado del café y como puedes utilizarlas como Benchmarking.

Sesión 6

Tips de influencers digitales del mundo del café

You will learn:

La forma en que crean, editan y publican contenido, los influencer que se han destacado en el mercado del café.

Sesión 7

La estrategia que necesitas para convertir seguidores en una comunidad fiel

You will learn:

A diseñar un entorno propicio para que los seguidores de tus productos y canales digitales se conviertan en la base social de tu marca.

Meet your instructors

Dennis Calderón

Abogado de cooperativas agrarias y especialista de cooperativas

Andrea Quispe

Comunicadora Digital de NCBA CLUSA

Kennedy Monzón

Desarrollador web, NCBA CLUSA

Cecibel Espinoza

Creadora de contenido

Nataly Fabrikatonva

Especialista en marketing para cooperativas NCBA CLUSA

Omar Moreno

El Cafeteador

Norka Peralta

Publicista- Cafelab

Kenny Barantes

Cofundador de la marca Convenciano

María Carolina Vásquez

Publicista y creadora de contenidos en @cafecito.routes

Kristina Loginova

creadora de contenido-Locafe

Explora con nosotros herramientas y técnicas clave para impulsar tu presencia en línea y aumentar tus ventas en el mercado del café...

Register to apply

More resources to keep you learning

Frequently
Asked Questions

Does the course cost anything and how can I pay for it?

The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in CBS training programs. To obtain a scholarship, simply apply to the scholarship program available.

How can I apply for a Scholarship?

To obtain a scholarship, simply apply to the scholarship program available.

What are the requirements to receive a scholarship?

Generally, to apply for a scholarship, you must complete an application form provided during the registration process or in case you’re already registered in the CBS platform you can click on the “Request classroom access” in every course page, just make sure you’re logged in to see it. To be eligible, you must be registered on the CBS platform.

Are there any restrictions to participate in the course?

In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.

How long does the course last?

The Maratón Digital para Ficafe course has a duration of 14 hours distributed in   weeks.

How will I access the course material?

The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.

Will certificates be awarded upon completion of the course?

Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course.

What is expected of course participants?

Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.

What are the scheduled hours of operation?

Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.

Apply for the scholarship

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