Storytelling Cafetero: Diferenciando tu marca coop en el mundo digital
¿Estas listo para llevar a tu café a otro nivel?
Utiliza el poder del contenido para iniciar nuevas conversaciones y fidelizar a tu valiosa clientela. Explora la apasionante distinción entre los cafés comerciales y los cafés de especialidad, mientras realizas un breve pero impactante comparativo de los volúmenes de exportación y los niveles de precios.
What will you learn?
Comprende la diferencia entre los cafes comerciales y los cafes de especialidad.
Comunica la historia de tu cafe a traves de la comunicacion emocional
Crea la presencia digital. de tu cooperativa
Logra hacer un pequeño comparativo de volumenes de exportacion y niveles de precios.
Meet your instructors
Pablio Lucero
Azul Lucero
This course is brought to you by the Coop Business School in collaboration with
Producers Trust
Producers Trust is dedicated to driving sustainable transformation. They provide advisory services to business and government clients to improve their agricultural and food systems for the future. Their tools capture and manage farmers’ sustainability data throughout the life cycle of a product.
Producers Trust stands as a leading global network of agriculture producer groups. They develop Regenerative Landscape programs to connect markets, finance, and data across multiple stakeholders to support scaled transitions of farmers to better outcomes.
Aprende a tejer la historia única de tu café a través de una comunicación emocional y crea una presencia digital imponente
Register to applyMore resources to keep you learning
Frequently
Asked Questions
Does the course cost anything and how can I pay for it?
The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in CBS training programs. To obtain a scholarship, simply apply to the scholarship program available.
How can I apply for a Scholarship?
To obtain a scholarship, simply apply to the scholarship program available.
What are the requirements to receive a scholarship?
Generally, to apply for a scholarship, you must complete an application form provided during the registration process or in case you’re already registered in the CBS platform you can click on the “Request classroom access” in every course page, just make sure you’re logged in to see it. To be eligible, you must be registered on the CBS platform.
Are there any restrictions to participate in the course?
In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.
How long does the course last?
The Storytelling Cafetero: Diferenciando tu marca coop en el mundo digital course has a duration of 4 hours distributed in weeks.
How will I access the course material?
The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.
Will certificates be awarded upon completion of the course?
Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course.
What is expected of course participants?
Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.
What are the scheduled hours of operation?
Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.
