Storytelling & Copywriting
Obtain a certificate upon completion of all course modules on behalf of the Coop Business School of NCBA CLUSA, thanks to the support of USDA and USAID.
Learn at your own pace by managing your time and completing the activities of the different modules by accessing your personal Virtual Classroom profile.
Use of multiple digital tools and channels.
Video lectures, activities and tutorials.
Cuenta historias que conecten...
En este curso, aprenderás a utilizar el poder del storytelling y el copywriting para fortalecer la identidad de tu cooperativa, conectar emocionalmente con tus socios y clientes, y comunicar de manera efectiva los valores y beneficios de pertenecer a la cooperativa.
What will you learn?
Aplicar técnicas de escritura creativa adaptada a medios digitales.
Construir mensajes que transmitan la personalidad de tu cooperativa
Crear valor intangible y ventaja competitiva
Planificar, ejecutar y fidelizar.
Course sessions
Meet your instructors
Maria Toro
Estarás capacitado para crear y compartir historias auténticas y persuasivas que fortalezcan la identidad de tu cooperativa, aumenten la participación de los socios y clientes, y contribuyan al crecimiento y desarrollo sostenible de la misma.
Register to apply
Frequently
Asked Questions
Does the course cost anything and how can I pay for it?
The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in CBS training programs. To obtain a scholarship, simply apply to the scholarship program available.
How can I apply for a Scholarship?
To obtain a scholarship, simply apply to the scholarship program available.
What are the requirements to receive a scholarship?
Generally, to apply for a scholarship, you must complete an application form provided during the registration process or in case you’re already registered in the CBS platform you can click on the “Request classroom access” in every course page, just make sure you’re logged in to see it. To be eligible, you must be registered on the CBS platform.
Are there any restrictions to participate in the course?
In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.
How long does the course last?
The Storytelling & Copywriting course has a duration of 14 hours distributed in weeks.
How will I access the course material?
The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.
Will certificates be awarded upon completion of the course?
Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course.
What is expected of course participants?
Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.
What are the scheduled hours of operation?
Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.