Available in Spanish

Storytelling & Copywriting

Descubre el poder del storytelling y el copywriting para fortalecer la identidad de tu cooperativa
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Certificate of Completion
100% online course
Intermediate  level
Over 14* hours of content
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* Based on office hours.

Cuenta historias que conecten...

En este curso, aprenderás a utilizar el poder del storytelling y el copywriting para fortalecer la identidad de tu cooperativa, conectar emocionalmente con tus socios y clientes, y comunicar de manera efectiva los valores y beneficios de pertenecer a la cooperativa.

What will you learn?

Aplicar técnicas de escritura creativa adaptada a medios digitales.

Construir mensajes que transmitan la personalidad de tu cooperativa

Crear valor intangible y ventaja competitiva

Planificar, ejecutar y fidelizar.

Course sessions

Sesión 1

Creación de redes sociales

You will learn:

Crearás los perfiles de las Redes Sociales de tu Cooperativa

Sesión 2

Herramientas y técnicas de difusión para WhatsApp

You will learn:

Podrás etiquetar tus contactos, configurar mensajes automáticos, etc.

Sesión 3

Herramientas y técnicas de difusión para Facebook y Instagram

You will learn:

Podrás comunicarte de forma masiva y más efectiva con tus seguidores

Sesión 4

Lenguaje para llamar la atención

You will learn:

Técnicas de redacción para transmitir mensajes de forma atractiva.

Sesión 5

¿Cómo contar la historia de tu producto?

You will learn:

Tips para adecuar el mensaje según la audiencia y las características del bien o servicio que ofreces.

Sesión 6

Historia de tu cooperativa

You will learn:

Elementos que vale la pena destacar para contar la historia de tu cooperativa.

Sesión 7

Historia para empaque y folleto

You will learn:

Diferenciarás los mensjaes según tus necesidades y objetivos.

Sesión 8

Historias de los socios y trabajadores de cooperativa

You will learn:

Podrás destacar historias que conecten con tus clientes potenciales.

Sesión 9

Estructura y contenido para historias destacadas

You will learn:

Redactarás tus historias en base a una estructura establecida y planificación con propósito

Sesión 10

Escala de prioridades y Onboarding

You will learn:

Determinarás el tipo de comunicación según el grado de prioridad según tu planificación

Sesión 11

Escala de prioridades y Onboarding 2

You will learn:

Completarás según tu planificación la estrategia de comunicación

Meet your instructors

Maria Toro

Creadora de Contenido
Diseñadora Gráfica, Experta en Creación de Contenido, Redacción y Comunicadora.

Estarás capacitado para crear y compartir historias auténticas y persuasivas que fortalezcan la identidad de tu cooperativa, aumenten la participación de los socios y clientes, y contribuyan al crecimiento y desarrollo sostenible de la misma.

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More resources to keep you learning

Frequently
Asked Questions

Does the course cost anything and how can I pay for it?

The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in CBS training programs. To obtain a scholarship, simply apply to the scholarship program available.

How can I apply for a Scholarship?

To obtain a scholarship, simply apply to the scholarship program available.

What are the requirements to receive a scholarship?

Generally, to apply for a scholarship, you must complete an application form provided during the registration process or in case you’re already registered in the CBS platform you can click on the “Request classroom access” in every course page, just make sure you’re logged in to see it. To be eligible, you must be registered on the CBS platform.

Are there any restrictions to participate in the course?

In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.

How long does the course last?

The Storytelling & Copywriting course has a duration of 14 hours distributed in   weeks.

How will I access the course material?

The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.

Will certificates be awarded upon completion of the course?

Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course.

What is expected of course participants?

Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.

What are the scheduled hours of operation?

Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.

Apply for the scholarship

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