Available in Spanish

Análisis de mercados con herramientas de inteligencia comercial

Aprenderás a aprovechar la información disponible para identificar oportunidades comerciales y mejorar tus estrategias de venta tanto a nivel nacional como internacional.
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Certificate of Completion
100% online course
Beginner  level
Over 14* hours of content
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* Based on office hours.

Analiza el mercado con las últimas tendencias....

Podrás aprovechar la información disponible para identificar oportunidades comerciales, dirigirte de manera efectiva a clientes B2B y conectar con clientes extranjeros. Analizarás mercados con herramientas de inteligencia comercial. Utilizarás la plataforma SUNAT para acceder a información relevante.

What will you learn?

Examinarás exportaciones y buscarás clientes detalladamente.

Aprenderás a dirigirte a clientes B2B de manera efectiva.

Conectarás con clientes extranjeros de forma exitosa.

Explorarás conceptos avanzados de inteligencia comercial.

Course sessions

Sesión 1

Análisis de mercado utilizando herramientas de inteligencia comercial

You will learn:

analizaremos: ¿Qué ofrecemos? ¿Qué acciones podemos tomar después de analizar el mercado?

Sesión 2

Plataforma SUNAT

You will learn:

Conocerás como esta estrucutrada la plataforma y que servicios en línea hay disponibles.

Sesión 3

Analizando la información detallada de las exportaciones y búsqueda de clientes

You will learn:

Identificación de oportunidades de exportación, segmentar el mercado e identificar y seleccionar clientes potenciales.

Sesión 4

¿Cómo dirigirme a mi cliente B2B?

You will learn:

Pasos necesarios para establecer relaciones comerciales con otras empresas.

Sesión 5

¿Cómo conectar con mi cliente extranjero?

You will learn:

Identificarás los intereses y encontraras los puntos de comunicación necesarios a destacar.

Sesión 6

Conceptos y herramientas de inteligencia comercial

You will learn:

Conoceras el abc de los conceptos y los componentes necesarios para exportaciones

Meet your instructors

Gabriela Vizcarra
Especialista en Finanzas
Consultora en NCBA CLUSA, especialista en finanzas, contabilidad, mercados y exportación.

Comprenderás conceptos avanzados de inteligencia comercial que te ayudarán a mejorar tus estrategias comerciales y aumentar la competitividad de tu negocio.

Register to apply

Frequently Asked Questions

Does the course cost anything and how can I pay for it?

The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in SBC training programs. To obtain a scholarship, simply apply to the scholarship program available.

How can I apply for a Scholarship?

The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in SBC training programs. To obtain a scholarship, simply apply to the scholarship program available.

What are the requirements to receive a scholarship?

Generally, to apply for a scholarship, you must complete an application form provided during the registration process. To be eligible, you must be registered on the CBS platform.

Are there any restrictions to participate in the course?

In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.

How long does the course last?

The duration of the course will vary depending on the amount of time the scholarship recipient dedicates to the course, but it is generally estimated that it can be completed in approximately one month.

How will I access the course material?

The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.

Will certificates be awarded upon completion of the course?

Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course and who have the corresponding certificates.

What is expected of course participants?

Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.

What are the scheduled hours of operation?

Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.

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