Available in Spanish
Introduce tu Cooperativa al Mundo Digital y preparate para llevar tus operaciones al siguiente nivel

Pre Maratón en redes sociales

Esta es una semana introductoria que busca impartir conocimiento desde 0 a los cooperativistas, emprendedores o productores que no manejen o cuenten con redes sociales.
Certificate of Completion
100% online course
Beginner  level
Over 14* hours of content
Register to apply
* Based on office hours.

¿Estas listo para adentrarte al mundo digital?

La presencia en los canales digitales es cada vez mas importante, conoce los pasos básicos junto a nosotros, para que puedas promocionar de manera más efectiva los bienes y servicios que ofreces de tu cooperativa.

What will you learn?

Configurar y optimizar una página de Facebook para tu cooperativa o emprendimiento.

Establecer una presencia inicial efectiva en Instagram, y utilizar herramientas para crear contenido visual y escrito.

Utilizar Whatsapp Business para comunicaciones empresariales y servicio al cliente.

Aprovechar herramientas como Beacons y Linktree para mejorar la experiencia del usuario y dirigir tráfico a tus perfiles de redes sociales.

Course sessions

Sesión 1.

Creando la fanpage de mi cooperativa o emprendimiento

You will learn:

Crearás la Fan Page de tu Cooperativa y configurarás tu cuenta de Google empresa

Sesión 2.

Introduciendo mi marca al Instagram

You will learn:

Conocerás la naturaleza del Instagram, cómo utilizar los recursos disponibles y hacer publicaciones atractivas que impacten.

Sesión 3.

Conociendo herramientas de creación de contenido

You will learn:

Conoceras la diferentes posibilidades que te brinda Canva para realizar diseños atractivos para publicar en las redes sociales.

Sesión 4.

WhatsApp Business

You will learn:

Aprenderás a utilizar las diferentes herramientas de esta aplicación de mensajería, para sacarle el máximo provecho de comunicación y seguimiento con tus clientes.

Sesión 5.

Beacons and Linktree

You will learn:

Aprenderas las configuraciones necesarias, para vincular en un solo lugar, las principales cuentas de redes sociales y de comunicación de tu cooperativa.

Meet your instructors

Andrea Quispe

Especialista en Marketing Digital para Cooperativas
Parte del equipo NCBA CLUSA Perú, especializada en marketing digital para cooperativas de café y cacao. Creadora de contenidos para redes sociales y diseñadora. gráfico.

Preparate para contar con espacio para tu marca en Google Business, Facebook e Instagram para empresas, aprende a crear contenido en Canva, editar videos en CapCut y utilizar herramientas como Beacons que te ayudará a que tus clientes te encuentren fácilmente.

Register to apply

More resources to keep you learning

Frequently
Asked Questions

Does the course cost anything and how can I pay for it?

The course is completely free of charge and no fee is required. The scholarship is provided by the USDA and USAID to participate in CBS training programs. To obtain a scholarship, simply apply to the scholarship program available.

How can I apply for a Scholarship?

To obtain a scholarship, simply apply to the scholarship program available.

What are the requirements to receive a scholarship?

Generally, to apply for a scholarship, you must complete an application form provided during the registration process or in case you’re already registered in the CBS platform you can click on the “Request classroom access” in every course page, just make sure you’re logged in to see it. To be eligible, you must be registered on the CBS platform.

Are there any restrictions to participate in the course?

In most cases, there are no restrictions, unless the course is geared towards a specialized subject, such as accounting, agriculture, commerce, etc.

How long does the course last?

The Pre Maratón en redes sociales course has a duration of 14 hours distributed in   weeks.

How will I access the course material?

The course material will be available for download in the Virtual Classroom. In addition, in the Resources section of the Platform, you will be able to access various resources for reading, consultation and applications.

Will certificates be awarded upon completion of the course?

Certificates will be awarded only to those who have satisfactorily completed all the activities of the modules that make up the course.

What is expected of course participants?

Participants are expected to perform the assigned activities, attend the scheduled sessions to resolve doubts, interact in the discussions or community forums and comply with the established rules of conduct.

What are the scheduled hours of operation?

Scheduled office hours are scheduled times when instructors or tutors will be available to answer questions, receive projects, provide follow-up and offer additional information or new courses to scholarship recipients.

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